Jay and Kiran’s motivation to establish a jewellery empire resulted from their extensive family history in the jewellery trade. The Parekh family name references ancient connections to gemology demonstrated throughout seven strong generations of the family’s involvement with jewellery. Further to this, Jay and Kiran come from ancestral bloodlines of being jewellers, and gem traders, which ultimately led their success. 

In the 1920s, the Parekh family relocated from India to Fiji and went on to create Fiji’s first-ever jewellery shop, Parekh Bros. The founders of Parekh Bros., Jay’s grandfather and his siblings saw great success with this endeavour. However, the time eventually came when the family outgrew itself and family members decided to pursue the jewellery trade separately. 

By the 1980s Jay, Jay’s brother and his Father established Safari Jewellers, a new concept jewellery store in the heart of Fiji’s capital, Suva. 

This enduring history of entrepreneurial spirit and accomplishments simply instilled a greater sense of motivation and perseverance into the youngest generation of the Parekh family. In 2007, Springfield Jeweller’s established vision was to always ensure remarkable customer service and a high level of sincerity was demonstrated with customers. This vision stands today and continues to be the backbone of Springfield Jewellers family business, in-store and online jewellery shop.